How can I approach this?

I think you just have to level with him. You can do it nicely, but be honest. The most important thing is to express how it's a two way street and you're doing most of the driving. Let him know you're open to expressing to him how he have better sex with you. You don't have to say, "you're lousy in bed", but you shouldn't sugar coat it. Just tell him there are things you want to try and he needs to be willing to listen. Good luck.

Wow that's a real problem you have. Having a boyfriend that's only interested in his "fun" isn't being very considerate of his girlfriend. If you want to keep what you call an almost perfect relationship going, you're going to have to let him know that you're not at all satisfied with how the sexual part of your relationship is going. By any chance is he also selfish with you when it comes to other things, like how he spends his money, or the places you guys decide to go when you wanna go out, etc? I can't imagine a boyfriend being this way with his girlfriend when he treats her like this, especially if he's telling you he loves you. You just need to talk with him about this and don't spare the details. Start out by only asking questions rather than by starting out telling him how unhappy you are with how this has been going. Just ASK why does he always ask you to give him a bj when he KNOWS you can't expect anything in return because of the time thing. Then just let him talk while you keep quiet. ASK why he's not concerned that you get sexual satisfaction too... and not just him. Does he think you like to do this just before you go to work? You stop being shy or bashful and afraid or upsetting him because if you let this go it only will get worst. Don't expect that one day he'll suddenly come around and start seeing to it that you're satisfied before he is, or at least equal. Like why would he need to change if he's not concerned now? I honestly think you need to bring it up because this is something very important to your relationship that needs to be corrected. If he's not willing to at least try to change and include you more, then I'd say that down the road he'll be putting you second in lots of other things too because he'll be so spoiled and think he's entitled too 100% of your attention all the time. He's being very selfish and inconsiderat of you. Good luck! This was a really good question for you to ask. .

I am a big advocate of the confronting problems straight on approach. Shut off the TV, get his attention, look him in the eye and tell him right out like you told us. You risk hurting his feelings, but if he holds his feelings that much above yours, you need a new guy. If you can point out that it is not him, but rather his inattentive too you technique, that is the problem, he should understand. You need to let him know how important too you this is.
Like removing a band-aid, sometimes hard and quick is ultimately the least painful approach.

(8) Lily Allen ~ Not Fair...all I can think of

If you don't tell him how to please you and what to do then eventually you will get very frustrated and feel he is selfish and eventually break up with him, and he will be on a cycle like that until someone takes initiative and tells this boy he is not as good as he thinks he is. Believe me I was in a relationship like that and I got extremely frustrated, and eventually the good parts started going bad too and every little thing I liked about my ex started to annoy me. Sex is an extremely important part of your relationship. It is intimate and you both have to have your needs met its also about communication. Maybe try introducing something new that's always fun!