A lot of guys say that they want a girl that doesn't wear makeup, then they find one, and call her ugly etc. But then keep looking for a girl with no makeup
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A) guys are often thinking "I'd prefer a girl who is a 9 without makeup, to a girl who is a 7 but with makeup is a 9' ( or a 7 naturally to a 4 made up to look like a 7). well, duh, obviously. However as a woman, your choice is not whether to be a natural 7 or made up 7. It's to be a natural 7, or made up 8 (or whatever). So the fact they;d rather you effortlessly look that good is irrelevant. This is similar to how most girls would like guys who are lean and muscular, but don't worry much about what they eat or spend much time in the gym. It would be nice if they just did the odd jog, a few pushups, and bam, looked like an olympic swimmer!
B) guys often only notice bad makeup jobs. This is true of plastic surgery as well. WHen you notice it, it was probably done poorly, and looks bad. When it is good, you don't notice it, the person just looks great.0