If so how much does it matter?
Most Helpful Girl
I can say this: looks matter to the point where you have to be attracted to them. I don't care what people say but you have to be attracted to the person and typically attraction is what's going to get you to go up and talk to them. That being said, you don't have to be Brad Pitt (Who I don't think his hot, but I'm using the expression) to get a girl. Women all have different standards which is why this is a hard question.
Confidence is key. If I see some guy with his head down and bad posture, I honestly probably wouldn't talk to him unless I was just trying to be nice. Majority of women are attracted to a guy who demonstrates a dominating presence. Whether this is in your own group of friends, with family, or in a room full of strangers, or whatever. I could go on and on but I think you get the point and I hope I helped :)1