What does it mean to buy someone's love and why is it so bad?

Anonymous
Just want to hear a bit more about this one. I'm a little worried it's happening to me right now. This guy I am seeing has a lot of money... so he keeps paying. Someone at work said he might be trying to buy my love. He's really sweet to me though, so I don't know? I offer to pay and he lets me sometimes.
What does it mean to buy someone's love and why is it so bad?
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