How to deal with a boyfriend who brags and boasts a lot?

Blushh
Initially I used to think that he's just telling me about himself and his family. But then gradually it became soooo obvious. He starts bragging about his car, brothers job, his uncles high post, and what not. I mean I too have a great deal to show off. That's just not something I can tolerate. Gets soo irritating at times. But then I do love him. What should my replies be like? So that he limits this shit?
How to deal with a boyfriend who brags and boasts a lot?
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