At a young age our parents tell us that the little boy who pulled our hair or was mean to us in first grade was "only doing it because he likes you." This has made us think that being treated like shit means someone likes us (the worse we're treated, the more we're liked). Then we spend our teenage years watching romantic comedies that make us believe that the mean guy will see the light and become a loving thoughtful good guy. Yup, it's bull and I wish it weren't so.
Still asking myself that question... don't know. For me I've dated the nice guy and he's usually a pushover and I want a challenge. Which is stupid but as I get older an asshole isn't so fun to pursue.
Well, you said it, girls. Women don't like douchebags, cause what kind of respectable person would like someone that would mistreat them and others? The reason girls like douchebags is because they're immature and most likely have some issues, either daddy issues or some sort of insecurity (that's why the vast majority of girls in HS fall for the douches). Also many douches are attractive, they extrude confidence and assertiveness, and since these girls have little to no confidence, they're easy to manipulate and will do whatever for the popular hot guy.
As these girls get older, they'll start maturing and disliking douchebags. The more mature, the less she'll like them. That's why it's difficult for a young respectful man to land a great woman, cause they haven't matured enough yet, and still go for the douchebags; they're still girls.
Because they are confident and go get and say what they want. They don't think they just act. So instead of a guy thinking I like this girl I'll go say hi and some how work a complement into the conversation. Usually they don't manage to do so. Instead a bad boy will way hi talk and make it a point regardless of the conversation flatter her.
This is just the way women nowadays are. Waste their time on douchebags, get disapointed by the way they are treated (which by the way could be seen from a mile away), blame it on society, become retarded ass feminists, complain about objectification and blame it all on capitalism and protest against it until the next iphone comes out.
And even when all this SJW trend ends, they will still like douchebags more. Maybe date some older women? ;D