I'm not gonna sugar coat it... he's a dumbass... he likes you... and tried to use reverse psychology and failed hard... we can't people just say how they feel anymore... are they putting something in the drinking water? :v
Because he wants her to treat him like he's god gift to women and act like it's the end of the world for her when he "friendzones" her. Preferably with a big tear in her eye like Miffy has. He's all buthurt when his fantasy bubble bursts.