Personality. I've fallen for guys who are considered out of shape, too sensitive or even dorky. The things that make a girl fall for you are your intellect, wit, drive, compassion, and strength... Not your looks.
You just basically answered your question. Every woman will not feel the same. Many will say personality, but back in their head their body leans more on the physical thenot anything. So for true personality believers, they are more concerned with how you treat them and will have no problem dumping you when treated wrong. Even if you are an Adonis. You're not worth the hurt. The others wouldn't care so much for personality but wither or not you look good to lace fingers with or to just use for sex. Straight talk.