In the first few days if I still don't know if I like them, I may continue. But once I actually grow to like them, and especially if we switch to some other medium, like messenger or whatsapp (exchange contact info then), then I stop. Well I may swipe for the lulz of it, but not with serious intentions.
Me and my boyfriend stopped going on Tinder after around 1 week of meeting each other. Granted we established from the second date that we were going to pursue one another. We deleted the app around 2-3 weeks I think. Can't remember 100%. With that said, I still swiped even after "matching" with my boyfriend as we haven't met each other yet at that point.
I never did the online thing (wasn't so popular in my day) but probably if I did, I would swipe like crazy. Just swipe here, swipe there, maybe even swipe girls I don't like that much (whatever, backup). Then start multitasking and chatting to girls like crazy, swiping more and more.
I don't use tinder but would imagine users of it would keep talking to new people even if they meet someone they liked. unless that someone they liked turned into something more serious than maybe they'd stop using it