Why does he flirt with me in private but barely talk to me in public?

jessierae
We've been friends for over a year, and over the last little while, some of my friends have started thinking that he might like me, though I'm not so sure of it myself...

The reason I'm asking is because he is pretty much always flirtatious over text or Facebook, or when we're hanging out alone, but as soon as we're in a group of people, he barely talks to me. We're in the same group of friends, and his best friend/ one of my closest friends is also in the group, and really the only time he talks to me is when the two of them are making fun of me (all in jest).

It seems like he likes me when we're texting, but as soon as we're in a group of people, it's like he's got a completely different personality and starts acting incredibly awkward around me, like he knows I like him, but doesn't feel the same way.
Why does he flirt with me in private but barely talk to me in public?
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