So it looks like socieites standards of beauty is how much you do yourself up and whether you wear something that is cleavage enhancing. But I think that society would quickly forget about beauty if one gets to know a person on a deeper level.
Neither really fit my "type" but the girl in yellow looks like she's had too much work done compared to the girl in blue. The gal in yellow looks like she's ready to shoot you down the second you open your mouth whereas the girl in blue looks more open to starting a conversation, which is just as important as the physical look. You can be a hot as all anything but if you don't look approachable the "less attractive but more approachable girl" is going to look better overall.
Both are pretty. Girl in the yellow looks slighty younger and is going with a sexy gesture. Something is off about her though, she does have a fake feel but I would have to see other pics. Girl in the blue looks nicer and approachable. Real and not fake. This could just have to do with these specific pics though.
I think the girl with yellow top is prettier, because she has better facial features, beautiful small nose, full lips... I think she is more attractive. But Im not saying the other one is ugly. The girl with yellow top is a 10 and the other one in a 9 to me.