The natural look tumps the made up look any day of the week. I'm going to paste a previous answer to a similar question to explain:
Stupid, pointless, narcissistic excess. That's what we see it as. And yes, those qualities do translate to being high maintenance.
Picture it this way:
What would you think of a guy who pulled up to the supermarket in a Lamborghini? You'd probably admire the car at first and be WOWED by it but after you stopped to think about it for a second you'd start to wonder what kind of idiot would take a car that impractical to the supermarket? It doesn't have enough luggage space to carry your groceries home, it uses a tremendous amount of gas, and it's odd style doors are a bitch to use in any parking situation where you're parked side by side with other cars. So what if he worked hard for the money and earned it? It still doesn't make the act of driving that car to the supermarket anything other than an exercise in stupid, pointless, narcissistic excess that goes hand-in-hand with a high maintenance personality.
You may be awed by the car and admire it from afar, but you certainly won't approach the guy who did it because you just KNOW he's got an attitude that makes him THINK he's too good for you, even though he isn't.
And that is exactly how we see it when we see a girl at a place such as the supermarket dressed in expensive looking clothes with her hair done up and her nails done. The fake tan cinches it. A stupid, pointless exercise in narcissistic excess that goes hand-in-hand with a high maintenance personality. The guy may admire how she looks, but he probably won't approach her.
Just like that guy should save the Lamborghini for the track and weekend joyrides, she should save that look for the club. To bring either that car or that look out when they're not called for is, as mentioned above, just a stupid and pointless exercise in narcissistic excess. That's how guys see it even though you may not, and that's where the high maintenance thing comes from.
Remember that men are, by nature, simplistic creatures and it is part of our nature to put practicality before all else. That's why we wear loose-fitting pants made of durable fabrics that have enough pocket space to carry around everything you need. That's why we appreciate lots of features in the merchandise we buy and, when it comes to cars, we actually CARE about stats like horsepower, torque, and the suspension layout while the girl just likes that it's "cute."
We tend to be able to appreciate women who can see things from our "practicality first" perspective. Sure we like seeing women dressed up, but only when the occasion calls for it. When it doesn't, we like just as much to see her dress down and put the unnecessary and extravagant "decorations" away. So when we see a woman who just doesn't *get* that concept, yes, it is VERY easy to label her as an obviously "high-maintenance" girl.
High maintenance = drama queen.