There's this girl I know who comes from a really poor family and is working at minimum wage and she is OBSESSED with designer merchandise and luxurious things. Now I'm not rich, I'm average but I don't have the same fixation. I've noticed that people who are either average or poor crave these things? Why is that? Is it a desire to feel like they can have the "goodlife"?
Different upbringing, different values, different life-priorities, different goals. Some people consider them important for their image. They use expensive products as a status symbol, as an advertisement of themselves while others don't give a shit about those things. You can't expect everyone to be fixated on the same things.
because they wanna move up on the status level. or appear richer than they are. it's very common for Chinese guys I know to buy all brand name to a make up for the fact that they have an unattractive body ( beer belly hahah).
Or it could be they buy brand names cause they are think brand names make a girl more desirable/ boost physical appearance.
It's all to attract better, richer more successful friends/partners.