I was watching bachelor pad on t. v. and there were a bunch of beauty queens with very dramatic facial features and one girl with subtle facial features. The girl with subtle facial features had 4 guys hitting on her while the girls with dramatic facial features got rejected very often and were often cheated on. Also the only girl on that show to become engaged was the popular girl that had 4 guys chasing after her at the same time - the one with subtle facial features. I notice the first thing in polls and surveys - girls with subtle facial features get higher ratings than girls with well defined or obvious cheek bones.
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I think I do indeed prefer subtle features, but facial features are absolutely of inferior importance compared to a nice smile and a friendly attitude.
And, of course, the overall "click" must be there :D0