Wearing makeup really catches my attention, but if a girl is wearing sooo much makeup that I can't even see her natural look; It's a turnoff. It is more important to see a girl's natural look with some makeup just for that extra catch rather than having the entire face covered in makeup.
I see girls with that much makeup all the time, and while I can't speak toward the sex appeal of heavy makeup I can tell you that I think it looks incredibly trashy off the catwalk, even on really pretty girls. When people stop looking at your eyes and start looking at the paint on your eyes, you've gone too far.
The second link doesn't look as bad. If your a girl, just use a decent amount of makeup, not covering up the whole entire face. Let your face "breath". Or you can go solo, and not wear makeup at all. Makeup is supposed to enhance beauty, not hide the face.