Well.. i happen to browse through fashionTV when changing channels and they were showing swimwear collection. But after a few minutes i am thinking these two questions
1) are they marketing/showing the swimwear or are they showing the hot bodies of girls with provocative gesture/poses showinc cleavage/booty / breasts
2) are guys/girl watching these to see swimwear or hot girls?
Most Helpful Girl
You need to separate it out a bit, the models themselves do not have a goal of selling or showing off. They are being contracted for the job so they do whatever it is they need to. The swimwear COMPANIES are trying to sell the article of clothing, and sex sells, so they use visually attractive things to draw attention. A real model's (as compared to like an instagram model or something) goal is to just get paid for a campaign, not to show off their bodies. This isn't to say that they're not proud of it, but that's not the main goal. As a girl I would be looking at the actual swimwear.1