I am the owner of a fair complexion and I have faded freckles on my face and arms from when I was young. As much as I love having fair skin, I am rather insecure about it. Plus, I can't and won't tan anyway! I just burn and I have a minor fear of the sun. It also goes with my fashion sense (1920's-1950's & Indie fashion)
In my honest, personal opinion... I think pale is really hot. I will say though that a little freckle looks good, but really freckly doesn't do it for me. Sorry to all those super freckly chicks out there, but I'm sure there's heaps of guys that dig freckles.
I'm quite Twilighty myself, and I'm all about the moon tan. I used to be self conscious about my tan but girls don't even notice unless I'm at the beach, which isn't often cause I try to stay out of the sun anyway.
Tanned chicks can look really good too, don't get me wrong, but I just see a lot of women that obviously spent all of their teenage years in the sun, and they're now turning 40-50 and their skin is like leather... so gross.
Actually, to me, it's more attractive than any other complexions. I for some reason love freckles, I always have and I probably always will. So don't be insecure about it, I'm pretty sure I am not the only one with such a preference.