Keep in mind that the order in which we (or at least I) notice things isn't exactly a choice, it all happens in an instant and it's just kinda how we (or I) are/am wired. First I notice figure in general, and I don't mean I need her to be a twig, just in shape. Then I notice the face, a cute face is usually pretty important. Then, personality.
The misconception is that we place more value on looks simply because we notice them first, which isn't the case. I've had extremely hot girls turn me off with their personalities, and I've had not so good looking girls "wow" me with them.
Well typically the "first" thing I notice is that she's a girl, and then instantly my brain wakes up from whatever I was doing and first observes her smile, then her eyes, then her hair, and then her body.