Because he wasn't! Christianity states that all of god's creations are equal YET the church portrays (still to this day) Jesus as being a white man with brown hair?!?!
Jesus was Jewish, he wouldn't have looked like a typical 'Mr.Smith with a beard and long hair', he would have been darker in tone, proberbly black hair, dark eyes etc... so why does the church change his appearance? So white people will find Christianity easier to accept!?!? Is this not further proof that Christianity was a false religion?
Could I go as far as to say (if I dare?!?!) that Christianity was created to unify Rome and it's empire under 1 common faith and that Jesus was simply a man who was used to create and then 'sell' that faith?
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From his ethnicity (middle east), it is no secret that he was fairly skinned.
Peace, Love -N- Respect;
from Muslim brother (who believes in equality among mankind)1