Avoid bright colors at all costs, as they will just make you seem duller. In addition, you should stay away from subdued tones like beige, orange and gold. You should wear colors that are sharp, stark and clear. White, black, navy blue, and red all go well with pale skin.
lighter colors make you look darker. ever seen someone tanned in a white bathing suit?, likely the bathing suit was making them look darker. stay away from black and navy blue as they tend to have the opposite effect. opt out for white, pale blue, light red, etc.
Jewel tones! That may sound girly, but basically any color your would associate with earth and gems, like deep reds, dark emerald green, rich chocolate browns, deep blue, eggplant purple and so on. I think its silly for people to say that you just 'cant' wear certain colors, wear whatever you like and I'm sure you'll look finneee :D But being pale myself, I notice that grey doesn't look very great on me unless it's a dark charcoal type grey color. Hope this helps :)