I'm not sure how mall brands can be overrated. I mean obviously they're nothing special. Is it not obvious? Hey guess what, a t-shirt from the mall with the brand name written on it is not actually an awesome piece of clothing. Like they're not sitting back in headquarters going 'the people with no self confidence who want a huge logo on a t-shirt that tells other people 'its cool' because they don't know how to dress otherwise, lets really hit the ball out of the park on quality, excellent hand stitch work on the seams etc.'
But I'll pick on emporio armani anyway.
You know, most 'designers' have a bunch of brands. High end armani stuff is gorgeous (though super expensive). Low end armani stuff you're really over paying for the armani involvement. And emporio armani?
Armani actually has no involvement in emporio armani. Its an entirely different operation that just pays money to armani to have the right to print 'emporio armani' all over their crap.
They are so insolent to the point they even admit their products are manufactured in China, but still they sell even flawed products for spectacular prices - 150$ for a regular GREY cotton T-shirt.. and over 250$ for a regular synthetic jacket.. you really gotta be kidding me...
I have never even considered to buy branded clothes.. but it really surprises me that there actually are some people who buy them... my best guess is that half of their brain is missing...
I can't help but believe that the more expensive a piece of clothing/brand the better the quality which equals the cut, material, dye, wear etc. juicy is overrated I agree, but only because the designs are awful. You may want to add American apparel to that list, but imo you really are paying for quality, long lasting clothing.
I think Hollister, A&F, jack wills and any other plain but expensive brand is for people that only wear the basics and think they might as well buy the more expensive brands since they have the money.
Abercrombie. However it used to be the STUFF back when I was a teen (in like the late 90s/early 2000's). It's just crap & over priced now. And tiny! OMG their stuff could fit a 7 year old in the women's dept.
Aeropostale and Hollister, there is nothing special to it. And where I live every one wears it. Clothes are suppose to make you look good, feel good and express yourself. I don't like these two brands because every thing is the same about it. Also It's name is spattered all over the clothing that you are wearing, I don't care for that, I don't like words on my clothing.