hell to the yes! IMO physical attraction is just as important. NO I'm not vain or anything all I'm saying is looks do matter. I have many guy friends with great personalitys who will make some girl happy one day but I'm not attracted to them so it can't go anywear. I need looks, I'm sorry but I do, I have to have that attractraction to him. Cause I have to be turned on for sex, I may not like a guys looks at first but I'm not gunna shoot him down. Like my ex I was long term with , I knew him 3 years b4 we dated and I wasen't that attracted to him, yea he was good lookin but just no pull untill I got to know him then I noticed his looks .
Almost, any guy can be played out to look good in a lot of peoples head including mine it just depends on what he does behind the scenes, like drugs,smoking, heavy drinking all that would be a turn off and I wouldn't care if he was the hottest guy to exist it would be a no
My boyfriend of 4years he wasn't the "sexiest" man. However as time went by I started to see him diffrently, I saw how beautifuil his eyes were many other things changed and I found him sexy and stil do. However to answer your question looks do have importance at the very begining that determinds if your going to even approach that person.