I always think makeup works best when I don't notice the girl is wearing any. Obviously I can tell she is wearing lipstick or eye shadow, but I want it to look so that it doesn't distract me. If I notice the makeup more than I notice you, that's a really bad thing.
Just know what's appropriate and inappropriate for formal events or whatever it is you're attending. Most guys don't know 2 sh*ts about makeup, so really in the end it's left up to you(even if you wish for them to choose). I might add, an intense smokey eye isn't necessarily appropriate and you should definitely avoid bright, fun makeup. There's a time and a place for bright and fun and it's not in a fancy environment