I actually like my freckles, although they aren't very apparent on my face until summer =) I don't really show them off. They look almost out of place on my skin. I'm as white as they come, with dark brunette hair and grey eyes. Freckles don't play in too easily.
IMHO, too much can be a little distracting, but just the right amount can really be attractive. I knew this one girl who had the perfect amount of freckles on her face, especially on her nose, that it seemed to blend in perfectly with her eyes, nose, lips, the color of her skin, and her hair.
So if you have too much maybe some makeup would be best.
Then again I suppose it goes without saying that if I loved a girl I wouldn't care how many freckles or anything she had on her face.
I love my freckles and I usually think they're cute on other people. I have them on my cheeks and nose, and a couple random ones on my forearms. I only know of like two other people in my family with freckles, and one of them is my mum. She has more than I do though.