That is how it seems generally, almost all the time, from what I have seen, observed. It seems that when it comes to women attracting men, getting a date or boyfriend, sex, etc. It usually comes down to how the woman looks, her physical appearance, her body, face, etc.
However, when it comes to a man attracting a woman, getting a date or girlfriend, sex, etc. It usually comes down to his social skills, conversation skills, attitude, way of thinking, mentality. He has to walk, talk, sit, stand, breathe, think a certain way. He has to be confident, and having confidence is a mental, social skill thing, verbal thing, etc.
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From a pure scientific point of view:
Being attracted to the opposite sex is caused by the necessity to reproduce in other for the race to survive.
In order to get optimal results when it comes to offspring, it's best for species to search out certain positive qualities in the opposite sex.
The optimal choices are:
For males; a good place to plant their seeds, so a healthy body and good nutritional value (milk> which explains our fascination with boobs) and overall just a good nurturing place that can raise your offspring attracts us.
All these quality are pure physical, except for the good mother/housewife part which explains why we look at the quality of a body and that it's logical that if a certain type of body will get you the best results you will be attracted to basically everything that resembles that perfect body.
For females; since, in nature they are physically inferior they have to start looking for a male that can actually get them and their offspring trough everything alive. So survival and providing skills are important for optimal results.
Survival skills; defending the female and her children etc requires (in nature) bigger muscles etc which explains why women are attracted to muscled or ripped men. Also keep in mind that just as with men and their attraction to bodies, passing on these positive genes to your children will lead to a stronger race in general.
Providing skills; good hunting skills or simply a good job makes sure that the male can provide for her and her offspring which also increases the survival chances.
In nature, the most desirable males have both these qualities and are there for the most wanted males (the alpha males).
In modern day it's easy to spot the alpha's; their confident, have their life on track (good job etc) and know what they want from life.
Take a look at any group of males and you'll see that there's a leader who makes most of the decisions that the others follow and who attracts most of the females because of his status and alpha male trademarks.
Don't be fooled by what people tell you; we don't choose what we want.
Saying that you like buff guys or hot girls just because you think it's hot is like saying you like food because it takes good (the real reason you eat is because you'll die if you don't. But hunger makes us think otherwise and makes us actually enjoy the act of eating, just like nature makes us enjoy the act of reproducing and makes us crazily attracted to each other or else we'd be extinct along time a ago if eating or having sex wasn't enjoyable lol).
Attraction is not a choice.
I hope I've answer your question :D
If you like it, check out a book I co-wrote which also explains allot about attraction at link
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