Why does everyone care so much about looks?

ApatheticApology
I like a guy...he's not gorgeous, but I really like him, he's sweet to me, makes me things, sends me random texts, his voice is definitely hot, but still my friends judge him like a contestant for a modeling company! It makes me feel so bad, like I am putting him in the line of fire called my friends... I am too afraid to evn have them on the same wave length because I don't want them to hurt him...

Why are guys and girls so judgmental on appearance...isn't a decent looking guy with a sweet persoality enough? I mean..he makes me feel so special and always calls me beautiful, does society just not care about genuinely nice people anymore?
Why does everyone care so much about looks?
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