Umm, I like to follow GAGers/have them follow me since I'm essentially becoming like a walking THREAD/QUESTION bump lol.
When I see @Rcjh1987 comment on this or that question I'll usually follow suit ^_^. Which equals more PUBLICITY for that question since we're both pretty well known users (lots of followers). In my case since I'm knowing for having a WHOLE CONVO and some more on someone's questions according to @mr90skid@CHARismatic110 it's true though (Even more publicity)... but I don't do it on purpose kinda just happens. Hell 1 girl kicked me and @Genie23 off of her question 1 time #WeShutItDowni1127.photobucket.com/.../...f.com-add-text_14.gif
I will follow someone if I get along with them, if they're active and they post a lot of funny/interesting things or they comment on interesting myTakes/posts regularly. I haven't notice any difference though when following someone, like their posts showing up more.
If i see a pic its because they are cute lol and i follow anybody that follows... it really doesn't matter. But i spend more time answering questions than following people. At least i try 💁 i dont think following matters on this site.