If a guy calls you cutie all the time, is he flirting or just being friendly?

Anonymous
There's this guy in one of my classes who always greets me by saying "Hey, cutie!" and when I do weird things he'll always say "cute." Is he just being flirty? Or could he be playing around? Honestly I'm the last person someone would call cute so I'm a bit weary of why this guy does this.
If a guy calls you cutie all the time, is he flirting or just being friendly?
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