Why are some guys obsessed with hooking up?

Anonymous
My good guy friend all the sudden has become obsessed with hooking up with girls. He's always trying to make everyone think of him as such a "ladies man". But pretty much everyone who knows him knows he is just putting up a front. I just don't get it. Hooking up is kind of fun every now and then, but he tries to do it all the time. He strives on being known as such a "player". We actually used to date a while back, so I know him really well. And I know on the inside he is really insecure. I think that's partly why he feels he has to do it, to make himself feel better about himself, and make other people like him better. But hell if I know. lol.

I just want someone to explain to me the obsession with hooking up with tons of different people. Why is that so great? I think it's kind of sad and a little disgusting.
Why are some guys obsessed with hooking up?
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