My hair is really damaged, what to do?

Anonymous
I recently used a Demi-perminant hair dye which lasts up to 28 washes, however I really don't like it and have been shampooing my hair up to 4 times a day for the passed 3 days, however my hair is now really damaged- I've been using head and shoulders as apparently that helps fade it. My hair colour has hardly faded and is still way to dark, I don't know what to do because on one hand it looks awful but on the other I really don't want to damage my hair anymore :/
also before this I had never dyed my hair but it was already dry/frizzy ish
My hair is really damaged, what to do?
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