To be honest, women are ten times more shallow then men.
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We're all shallow. Every single one of us. We tell ourselves as a society that love is blind but we're just not built that way. Mate selection is and always was about genetics. We're all looking for people with superior genes to pass down to our offspring.
You can rationalize it all you want but logic is no match for our internal programming that came from thousands of years of evolution. No matter what you tell yourself, it's not going to make you feel attracted to that homely girl. It doesn't work for girls either. That's just the way it is.7