Your full name? That is odd. Like saying "Kathy Smith, can you hand me the salt" or "Kathy Smith, I love you"? I am puzzled by this.
It does sound like an ego thing to me. A lot of guys just like hearing their name being said.
Thats about as strange as someone who refers to themselves in the third person. I guess that's just one of his "quirks"...who knows...
So in everyday conversation, he uses your full name at all times, and wants you to do the same to him? Or is it during introductions or such that he does that?
I know in asian cultures, names are very important. Everybody uses your last name, but you first (or full) name is reserved for people VERY close to you. So maybe he is using it, and wanting it to be used, as a sign of closeness. That's just my point of view on this, though.
I was pretty sad to see so many people saying it was "weird" or it would "drive them nuts". It's perfectly normal to me...
Why do full names bother you so much? Some sort of female ego thing?