7 ads which don't conform to gender stereotypes

Anonymous


1. Bodyform is a UK-based company which produces and sells female sanitary product. This recent ad was a response to a post on their Facebook page and it's perfect.




2. GetUp! Australia is an independent movement to build a progressive Australia and bring participation back into our democracy.


Their recent ad promotes marriage equality through the eyes of a gay person who is also in a relationship. It seeks to challenge the stereotypes and misconceptions of what an 'authentic' on-screen relationship looks like.




3. Always is a well-known brand of female sanitary products. Their recent ad challenges the phrase 'like a girl' and the negativity that surrounds it. It is too often used as an insult to imply that a man, or anyone for that matter, does something in an inferior way.




4. Sport England: This Girl Can - this advert seeks to encourage more women to exercise. Sport England recognised that many adverts which show women doing exercise, show a woman with a model-like figure which can actually discourage women from doing exercise because they are self-conscious about the way they look. These are real women with real bodies and it's great.




5. This advert by Philippnes Pantene highlights the double-standards that comes with being a 'successful' woman. While your male counterparts will be praised for their determination and persuasiveness, a woman will be labelled bossy and pushy. Perhaps these negative labels contribute to the shameful lack of women in big business. Philippines Pantene do a great job of addressing thse double-standards.




6. Money Supermarket's most recent advert which is selling car insurance bizarrely shows a man strutting down a street in hot pants and 6 inch stilettos. But for some reason, I asolutely love it. Werk.


7 ads which don't conform to gender stereotypes
14 Opinion