Society has known about global warming, the grave consequences that could result if we continue emitting a growing amount of harmful gases into the atmosphere for 50 years. Have measure been taken to curb the rate of depletion of the o-zone layer? Sure. Earth hour, increased awareness of recycling, things that were once packaged in plastic now being packaged in recyclable materials…
Has anyone started actually giving a fuck?
Rates are continuing to climb. Glaciers continue to melt, species continue going extinct (150-200 go extinct every 24 hours), average annual temperatures are still climbing.
-Methane (a gas that leaks from landfills and natural gas pipes)
-Black-carbon particles (the exhaust of diesel trucks and the smoke from wood- and coal-burning stoves)
- Hydrofluorocarbons (man-made gases used in refrigerators, air conditioners and spray cans)
These pollutants stay in the atmosphere only a short time, reducing them provides a noticeable payoff within a matter of months to a decade. If we fail to bother to cut our emissions of any and all of such of those types of things soon enough; sure, we might save the planet to a certain degree though we’ll be long gone by that point.
Perhaps it’s time for a change in the approach to raising awareness. That the earth itself, doesn’t need to be saved. Unless it’s hit by a meteor or something, it’ll continue doing it’s thing for another few billion years.
Us, not so much. Not at this rate, at least.
Not only would the realization of what is happening hit people and they'd actually make a greater effort to reduce emissions if rather than organizations throwing images of cute penguins and polar bears at us, they’d market it through a ‘Save Yourselves’ campaign.