Unlike most countries in the world, in India it is not uncommon for the name Hitler to represent businesses, movies, TV programmes, and even people's names - a strange reality to outside observers, but one that is accepted without much thought by ordinary Indians.
"We believe that in this case, the choice of the name 'Hitler' does not derive of anti-Semitism, but from pure ignorance."
"There is a wrong notion among people that Hitler was a great leader," Mathew told Al Jazeera.
Curiously, Mein Kampf - in which Hitler set out his racist theories - continues to be a bestseller in India, where business students view the book as an important guide for management strategies. More than 10,000 copies were sold in six months in New Delhi alone in 2009.
There is even a member of India's ruling-coalition from northeastern Meghalaya state named "Adolf Hitler".
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Not the only place.
I personally find a problem with both sides - with most western countries even banning any critical talk about the holocaust (you simply shouldn't go to jail for stating a different view, even if it's factually wrong), but also with glamorizing Hitler.
The absurd thing about it is that by talking so much about Hitler, the tons of documentaries, etc, you keep the person in mind as a sort of person-cult similiar to the Kardashians. Do we have something similiar for Stalin or Mao who both have a higher bodycount than Hitler? No, we don't.
So by constantly giving this person airtime, we keep the legacy (for a lack of better words) alive.0