Most Helpful Girl
Depends... Last Summer I met a guy who me and my friends at first glance all thought wasn't that hot. Could say we thought he was "ugly". But once we got to know him; Every. Single. One. Of. Us had a crush on him. His humor, charm, way of making everyone laugh all the time, we all fell in love with him. A few weeks later this guy became my first serious boyfriend. He was extremely attractive to me when we were together. Now I haven't seen him in a while, but I saw a photo of him and was like "he really wasn't that hot, was he?"
Moral of the story: Personality DOES matter and even makes an "ugly" person attractive, it all depends on the person though.1
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Most Helpful Guy
I agree but I want to stick a caveat: CHARISMA!
"Charisma" I would define in this context to not exactly mean "personality". It's like how you carry yourself, how you stand, how you smile, move, your posture -- the kind of things you project about yourself without requiring people to know you really closely.
To me "charisma" is somewhat blurred between looks and personality. Someone can be quite attractive even without being so physically desirable if they have loads of charisma.
I would say just charisma along can boost someone's attractiveness quite a huge deal, and lacking it and being frumpy and guarded and nervous-looking can make even someone who possesses some very attractive physical qualities seem generally unappealing.
So charisma can do a whole lot, but I wouldn't quite say it's the same thing as personality. Still it's tied predominantly to the visual perception and image of a person -- so I'd put it kind of leaning towards the "looks" department.1