Boyfriend is obsessed with Instagram and all other social media, follows predominately girls that live in our area... Why is he so obsessed with this?

Anonymous
So my boyfriend of 6 months who does treat me good (we see each other everyday or every other day, we talk or text all day, he has met my family, I have met his family and his friends)... BUT he is obsessed with Instagram/Twitter/Snapchat... He is on all the apps, but mainly Instagram when I'm around, when I'm not around, is on it as soon as he wakes up and before he goes to sleep. He follows predominately women and likes and comments on their pictures, either bikini shots or just random selfies, mostly 20-something girls, yes they are good looking, and most live in our town. In the beginning of our relationship, I told him this bothered me, him being on these apps and following these women/girls and liking/commenting on their pictures. And he called me insecure. So I stopped telling him it bothered me and basically now look at it like this is what he likes to do (be on social media and give girls attention so maybe he can get some attention back by getting them to follow him or like his pics). I guess he thinks its entertaining to look at Instagram and like these pictures of these women. I will add that we don't have pics of each other on social media, and we are facebook friends, but no status changing (which is fine by me). All of our friends do know we are together, and I'm not big into flaunting my relationship on social media anyways. I do trust him and know he's not and would not cheat on me. But I just still don't get it... why do it? Is it really an ego boost to have chicks friend/follow you and like ur pics even though you have a girlfriend that clearly really likes and cares for u and spends time with u just about everyday. Just curious!
Boyfriend is obsessed with Instagram and all other social media, follows predominately girls that live in our area... Why is he so obsessed with this?
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