A guy likes me but I'm taken?

Coriander95
So I already have a boyfriend, but lately this one guy has really been hitting on me, Not in the freakish sense, he seems like a really nice guy, but how do I get the point across I'm taken? I don't want to hurt his feelings but I don't want him having any more of a crush on me then he already does, How do I get him pointed in a different direction without straight out saying "I already have a boyfriend"? I don't want to be mean because he's two of my friends brother... help? He's been facebooking me like crazy and today he got my phone number so he started sending me messages on that too. I don't want to hurt his feelings too bad, and I don't want to make a big deal about it... Should I just let him run out of steam to keep persuing me?
A guy likes me but I'm taken?
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