A woman's / girls genitals , are really unique in just how complex they really are. I have never failed to look at a girls genitals before either going down on her or before penetration. It is wet if she is excited, and that is part of the 'thrill' if you will. I like to see what her clitoris looks like and if she is engorged with blood etc, and more sensitive. The labia are very exciting to see and touch, if a guy is a very 'tactile' person, he enjoys the 'feel of them, If a girl has not had children, there is very little if any stretching of the labia and everything is very "close" and compact, but you can't tell how tight the vagina is just by looking at it.
For my part, the wetter and more slimy it is, the better. I would compare it to looking at a flower that is partially opened, similar to a rose bud opening, for lack of a better description.
Having pubic hair around it, partially 'covers' it and adds to the mystery of just how it looks.
Of course I like it. Sex and everything that comes with it (foreplay, etc.) is a two way street and I'm OK with that. I just got this girl I'm seeing super wet, using my tongue and fingers. The power a guy feels when he can make his woman come is amazing! If I can be the guy that makes her come the hardest then she is most likely to want to hang out with me more and simply be more attracted to me because I can provide her needs including sexual needs. It's great being pleasured by her but pleasuring her is just as amazing and powerful.
Yea I like it for more than just turning her on. For one I just like to please her and make her feel good. I also like to feel her get wet and to make her even wetter. Feeling her get wet is a turn on to me as well.