It seems more and more males, especially in the 17-30 yr range cares only about having a 10 or a dime as a girlfriend even if they are attracted to someone else more. Why?
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I honestly couldn't say, as I've never done that. When I'm with a girl, it's because she makes me happy, and I enjoy being with her. Sure, there's an element of physical attractiveness involved, but that's a secondary concern compared with whether we connect on a mental and emotional level.
As far as for why other guys do it, I imagine that it is a testiment to their emotional immaturity to have a woman that they can "show off". Dating a woman strictly based upon whether she is a nine or a ten would most likely be (in my opinion) because they are shallow. They probably want to be able to show her off to their friends like a trophy, and thus gain "status" with their friends for "bagging the hot chick".
There are a lot of immature men out there that validate their self worth on the physical attractiveness of their mate over the prospect of having a long and happy future together. Other immature men see them with a bottle and get jealous, thus raising that man's perceived status.
I'm just guessing, but that's the way I see it.2