Most Helpful Guy
Why would a guy play hard-to-get? Women aren't out there doing a lot of "getting" in the first place.
Here's how I'm going to read this:
You were flirting with a guy, and ALSO playing hard-to-get, and now he's not interested. Here's what happened:
You set yourself up as a prize to be won, and he's looking for a human being to be partners with. Playing hard-to-get is tantamount to negotiating the highest price you can charge for the privilege of being in your company, based on the difference between your human worth and his.
Times are a changin'.