Most Helpful Guy
Online dating is on the rise, especially with people being more and more busy these days!
However, for men it's a tough road to mainly use online dating instead of in-person interactions. Women get absolutely bombarded with messages and matches online, to the point that she obviously can't sort through them all, so some end up unanswered, or with less attention.
However, every guy SHOULD have a profile on a dating website, and browse it on occasion in down time, but shouldn't invest too heavily in it time-wise. He should focus on in-person interactions with women as the primary hunting ground!
Most Helpful Girl
Online dating is awesome, because you can put out there exactly who you are, your very specific dating parameters, what you are willing to compromise on (and what you aren't) and what things turn you off/on. You can weed out about 90% of people this way. The 10% that fit your guidelines and happen to contact you wanting similar things will either be a match in chemistry and attraction, or they won't. At least you have a solid base to start with.