Most Helpful Guy
Because society has made it a norm and programmed women to be attracted to men of negative qualities. As well as praise superficial aspects of relationships as well. This is why women like "bad boys" because you see it on every show, cartoon, movie, etc. So women that do not take time to think and learn who and what they truly like will simply date who their friends date. Then women will get older and complain about how many bad relationships they've had- how their so sick of men or at least bad ones. But women enable it and men become "bad" just to get a chance.