Do girls really want a guy that's a "challenge" or is this bad advice?

msportsfan2525
I've read online a lot recently that guys need to be a challenge to girls in order to have them attracted to you. That means not initiating text convos, not initiating other important steps like becoming exclusive or saying I love you.

is this really what girls want or is this typical pick up artist crap that seems to be taking up more and more space on the internet?
Do girls really want a guy that's a "challenge" or is this bad advice?
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