Honestly i find that the most attractive women I've been with have been average looking by society standards. Really good looking women tend to be smug and tend to treat guys like objects.
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My standards for looks are different and generally looser. I just like girls on the slim side (actually "average" in Japan), generally in proportion (typically not such big boobs and butt). Combine that with a decent face and I'll generally smash.
The standards I have a different in the sense that my ideal is actually kind of a plain-looking woman, like what an average woman might look like if she just had a very healthy lifestyle and diet. I actually find that the most attractive, not like Kim Kardashian weird kind of thing with wacky proportions where I suspect she had some surgery done.
After that, their character and personality takes over.2