Why do guys still care about their own looks?

Anonymous
I'm guilty of this, since I really care about they why I look, but why though?

isn't the man supposed to assume the role as a provider? And in a modern society the way you look gives little indication as to whether or not you can be a provider. In the caveman times yes because you needed to actually physically hunt for resources.
Now you can literally sit behind a desk all day and gather the resources needed to provide for a family. It doesn't matter how strong and athletic you are, if you work at burger king you're not a suitable provider.

So then why do guys, including myself, still worry so much about looks?
Why do guys still care about their own looks?
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