What do girls look for?

What do girls look for on tinder and other site like that? I'm by no means the best looking guy, or so I've always been told. but my mom calls me handsome lol, that's a joke laugh. I do have a beard tho, so I've got that going for me. I've tried being honest on those apps posted pictures of my animals and nothing. I've only gotten like a handful of matches on tinder that weren't friends I was fuckin around with. I don't get it. is it because I'm to damn ugly or what? what should I write down about myself that can get me more matches or something.
What do girls look for?
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