Most Helpful Girl
Alright, first and foremost, appearances aren't the end-all-be-all for EITHER gender. One can compensate for appearance with other traits, and this holds true for both genders.
However, I do agree with the notion that, for a woman, it is more difficult to rely on non-appearance-related factors. In general, women have to work harder to rely on these factors or need these factors to be better-polished to use them effectively than a similarly-situated man would.
However, a woman has more "tools" at her disposal when it comes to appearance-related factors than a man does. Clothes, make-up, even surgical enhancements are far more available and geared towards women. To that end, even if a woman is sorely lacking in other departments, she has more tools inside her appearance toolbox than a man does in his. AND, it is much easier for her to use these tools to enhance her attractiveness than it is for a man to enhance his using the tools in his non-appearance-related toolbox. Charisma and salaries are harder to change than outfits, after all.
That's the first part of my food-for-thought spiel. The second part is this:
Regardless of who has more tools to use in attracting A partner, the amount of tools necessary to attract a QUALITY partner are definitely closer to equal for both genders.
If a man is relying solely on his social status to attract a partner, sure, he will attract A partner, but will that be a QUALITY partner?
Likewise, if a woman is relying solely on her looks to attract a partner, sure, she will attract a partner, but what could be said about the quality of said partner?