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The only reason people do that is because they're shit friends, they lose sight of whoever cares about them because someone new comes along and they have a closer tie with, all you can do is tell him that if that's the way he wants to be then fine, but you won't be there for him if they hurt them.
Don't try and push someone to treat you the way you would treat them; if they don't do it normally then they're not worth pursuing, No matter how long you've known them or how close you thought you were, if they were a true friend they would stick by you.
Maybe, he had invested his time into pursuing a relationship with you and now that's over. Maybe, he's worried that talking to you would upset his new girlfriend. Maybe, his girlfriend doesn't want him having girls that are friends. You could just ask him or blow him off. You'll find out something soon, I'm sure.
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