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women have had their expectations skewed by Rom-Coms. They think bitchy hard-to-get-but-he-persists-and-true-love-wins-out is how life works when in real life anyone doing those things would be charged with stalking. Also women like plausible deniability-if you are not interested they won't be embarrassed because the signals they sent were so vague that they can claim you misinterpreted them.